High value models such as the a7R II have boosted Sony's income, despite falling unit sales. Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it said in a presentation to investors. The company says the move to higher value products allowed Digital Imaging's operating income to maintain essentially flat, despite declining sales. It attributes these declines to a combination of a shrinking market and missed sales opportunities due to the Kumamoto earthquakes...
High value models such as the a7R II have boosted Sony's income, despite falling unit sales. Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it said in a presentation to investors. The company says the move to higher value products allowed Digital Imaging's operating income to maintain essentially flat, despite declining sales. It attributes these declines to a combination of a shrinking market and missed sales opportunities due to the Kumamoto earthquakes...
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